A sudden glut of bicycle wines

I noticed at my last trip to the wine store that a number of wine bottles had prominent pictures of bicycles on their labels. Why is this?

There is the ever popular Cycles Gladiator that I had already tried the Cabernet Sauvignon and liked, but I also noticed:

Red bicyclette from France.

Como Sur from Chile.

and finall Ipsum from Spain.

All this when I merely glanced around the store. Is there something about bicycles and wine. Are these wines trying to capitalize on each other through the label similarity?